When was the last time you read a toothpaste label?


Harsh chemicals, artificial colors and thickeners have no place in our tablets. We took away the bad ingredients, kept only the good ones and pressed them into our Alternative+ toothpaste tabs. 

Something we use twice a day, every day, should be made from ingredients that are healthy for us. We are committed to using ingredients that are not tested on animals as well!

Here’s what we put inside to give you a healthier, brighter smile.


Natural Sweeteners
    • Xylitol
      Repels cavity-causing bacteria, prevents tooth decay and is naturally sweet. Studies have shown to help prevent tooth decay. Saliva is very important to preventing cavities and xylitol helps by promoting saliva, it helps prevent dry mouth.
    • Sorbitol
      Derived from potato starch, it’s a natural sweetening agent that does not cause cavities. Keeps the toothpaste tabs fresh and crisp, also serves as a base and carrier.


    • Sodium Cocoyl Isethionate
      It’s commonly known as baby foam due to its exceptional mildness. It helps our toothpaste create a foam and achieve a stable, rich and velvety lather that encourages food debris to attach itself to it.
Mild Abrasives
    • Silica
      Combined with the scrubbing motion of your toothbrush, they clean the surface of your teeth. They’re the reason your teeth feel so smooth and clean after brushing.
    • Sodium Bicarbonate
      Helps neutralize harmful acids that may cause dry mouth, gum disease and cavities. It also helps remove surface stains so bacteria cannot adhere to the stains and multiply. A smooth, clean surface keeps bacteria at bay, while a rough surface accumulates bacteria. Helps balance PH levels in your mouth. Prevents the formation of tartar and works as an antiseptic

    • Agar
      It’s a multifunctional ingredient and functions as a stabilizer. Helps stabilize and keep all the ingredients in our toothpaste tablet together.

    • Mentha Piperita Oil
      Derived from peppermint, a hybrid mint resulting from a cross between watermint and spearmint. This natural ingredient provides a refreshing flavor and can leave your mouth feeling cold and smelling fresh.

    • Sodium Fluoride
      Fluoride is backed by dentists and certified by professionals. it helps prevent tooth decay – in fact, European Dental Association has backed fluoride as “safe, effective and necessary in preventing tooth decay”. … when used as directed, minimising that amount that is swallowed, fluoride toothpaste is safe and effective.


Ingredients should be very important. Certain harsh detergents or other ingredients may have potentially harmful side effects, whether natural or chemical. Sodium lauryl sulfate (SLS) or the antimicrobial agent triclosan should be on your no-no list. For natural ingredients, tea tree oil, a potent anti-fungal, should also be avoided.


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